Hotel Employee Rate (HER) helps hotel collections create their own branded hotel employee travel programs, giving eligible team members a straightforward way to enjoy leisure stays across participating properties.
For collections, this brings a valued hospitality benefit under one shared identity. Employees see their collection’s brand, discover its hotels and access the rates made available to them. The organization defines how the program works, with eligibility, hotel participation and inventory rules shaped around its needs.
A travel benefit that belongs to your collection
Your hotels may have different personalities, locations and guest experiences. An employee travel program can bring them together in a dedicated booking environment that feels like part of your organization.
HER’s Create Your Program option provides a private, white-label employee travel website with your branding. Your collection can build the program around its own participating hotels, creating a closed channel for eligible employees to book leisure stays. Optional access to HER’s wider hotel network can be discussed separately, depending on the program you want to offer.
Give your team the chance to experience your hotels
The people who welcome guests every day deserve opportunities to enjoy hospitality themselves. An accessible employee rate can make a weekend away or a longer break easier to plan, adding a tangible benefit to working within your collection.
Staying at a sister property also gives employees a different perspective on the business. They can discover another destination, experience a hotel’s service and gain first-hand familiarity with the collection beyond their own workplace. That knowledge can help them speak more confidently about sister hotels and feel more connected to the wider team.
Keep eligibility and availability under your control
A useful employee benefit needs clear rules. Your collection defines who is eligible and which properties participate. Branding, employee verification, rates and inventory rules can be configured around the program, with a secure booking environment and reporting to support administration.
Revenue teams can align employee availability with the periods when each hotel needs demand. Rate and availability controls, including supported stop-sale arrangements, help hotels manage participation around their commercial priorities. The exact setup and connectivity depend on the properties, their systems and the agreed program design.
Support your people and create revenue opportunities
For HR and People teams, an employee travel program can support a broader approach to wellbeing, recognition and retention. It gives employees something they can use outside work and gives recruiters a concrete benefit to explain to prospective team members.
For participating hotels, carefully managed employee stays can help generate incremental room revenue during quieter periods, with further opportunities for spending in restaurants and other hotel services. Results will depend on demand, pricing and how the program is managed. Employee feedback and program reporting can help your team understand how the benefit is being used.
Build the program around your collection
Start with the hotels you want to include, the employees you want to serve and the experience you want them to have. HER can help turn those choices into a branded travel program that fits your organization.
A practical starting point is to bring HR, revenue management and the participating hotels into the same conversation. Agree the eligibility policy, explain how employees will access the benefit and decide how availability will be managed. Clear launch communication can help employees understand what is included, while regular feedback gives the collection a basis for refining the program as its needs evolve.
Interested in creating an employee travel program for your hotel collection? Contact John Laclé at jlacle@hotelemployeerate.com to discuss your hotels, your employees and the program you would like to build.
